Fw: [New post] How PR Pros Create News Content That Generates Action

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From: BusinessWired - Business Wire Blog <comment-reply@wordpress.com>

Date: Fri, 28 Nov 2014 12:33:48 +0000

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Subject: [New post] How PR Pros Create News Content That Generates Action

Serena Ehrlich, Director of Social & Evolving Media posted: ""Think like a movie producer" Every day, PR professionals utilize storytelling to engage key audiences. In this piece, Phil Dennison, senior marketing specialist at Business Wire, discusses the ways PR professionals can strengthen their storytelling pr" Respond to this post by replying above this line New post on BusinessWired - Business Wire Blog How PR Pros Create News Content That Generates Action by Serena Ehrlich, Director of Social & Evolving Media "Think like a movie producer" Every day, PR professionals utilize storytelling to engage key audiences. In this piece, Phil Dennison, senior marketing specialist at Business Wire, discusses the ways PR professionals can strengthen their storytelling prowess by thinking like a movie producer. These tips include: Build suspense and create anxiety Foster aspirations Drive empathy Harness […] Read more of this post Serena Ehrlich, Director of Social & Evolving Media | November 28, 2014 at 7:33 am | Tags: branded content creation, Business Wire, how PR professionals create content, how to create content, how to write a press release, Phil Dennison, the role of press releases in marketing, using press releases to promote content | Categories: All Things Press Release, Business Wire, Consumer Marketing, Content Marketing, multimedia, Press Release Case Studies, Press Release Optimization, Public Relations, Small Business Marketing, Smart News Release, social media, Social Media Release | URL: http://wp.me/p2ryq-8hm Comment    See all comments Unsubscribe to no longer receive posts from BusinessWired - Business Wire Blog. Change your email settings at Manage Subscriptions. Trouble clicking? Copy and paste this URL into your browser: http://blog.businesswire.com/2014/11/28/how-pr-pros-create-news-content-that-generates-action/ Thanks for flying with WordPress.com